The Agentic Labs playbook · Running now

Our marketing runs on the system we sell.

Most agencies show you a portfolio. We show you the machine. This page documents — in public — the agentic loop that markets Agentic Labs itself: Claude-powered agents connected to our accounts through MCP, planning the strategy, producing the content, publishing it, and answering whoever replies. If it convinced you to visit this page, it's working.

The engine

Six agents. One loop. Zero mornings lost to "what should we post?"

AGENTIC MARKETING LOOP strategy calendar create publish respond learn
  1. StrategyAn agent audits our positioning, our niche's pain points, and what competitors ignore — then writes the month's angle of attack.
  2. CalendarThe angle becomes a content calendar: topics, formats, platforms, timing — mapped to when our audience actually scrolls.
  3. CreatePosts are written in our voice; images are generated to match. A human (Max) approves the queue — minutes, not mornings.
  4. PublishVia MCP connections to our social accounts, the agents schedule and publish — no copy-paste, no "oops, forgot Tuesday."
  5. RespondComments and DMs get answered in-voice, fast. Anyone who sounds like a client gets walked to a booking link.
  6. LearnWhat pulled? What booked? The numbers feed next month's strategy. The loop closes — and sharpens.

Under the hood

What a marketing "meeting" looks like here

No brainstorm, no whiteboard. A Claude Code session opens, the agents call our platforms through MCP, and the week's marketing ships. This is a real shape of a session — trimmed for the public.

claude-code · agentic-labs-marketing · monday 07:00
$ claude "run the weekly marketing loop" ▸ strategy reviewing last week: 9 posts · 41 replies · 6 booked calls ▸ strategy winner: "missed-call math" angle → doubling down mcp instagram.create_post ✓ scheduled thu 9:00 mcp facebook.create_post ✓ scheduled thu 9:05 mcp linkedin.create_post ✓ scheduled fri 8:30 ▸ images 3 generated · brand palette · approved by Max mcp instagram.reply_dm ✓ 2 replies · 1 booking link sent ▸ learn logging engagement → next week's strategy input loop complete · human minutes spent: 12

The cadence

A week in the loop

Monday

Strategy sync

Agents digest last week's numbers and set this week's angle. Max approves in one pass.

Tuesday

Content batch

Posts written, images generated, queue loaded. Every piece traces back to the strategy.

Wed–Fri

Publish & engage

Scheduled posts go out via MCP; auto-responders handle comments and DMs within minutes.

Saturday

Lead routing

Warm conversations from the week get a nudge toward the calendar — softly, in our voice.

Sunday

The ledger

Reach, replies, bookings — logged and fed forward. Monday's strategy starts smarter.

Receipts

Made by the machine you're reading about

Sample output from the loop — same pipeline, same agents we deploy for clients.

image slot · post 1

Instagram · carousel

"One missed call a day ≈ $24k a year walking to your competitor. We did the math so you don't have to feel it."

agent: content · images: generated · replies: auto

image slot · post 2

Facebook · single

"Your website at 2 am: silent. Your website with an AI concierge at 2 am: booking Mrs. Torres for Thursday at 11."

agent: content · images: generated · replies: auto

image slot · post 3

LinkedIn · article teaser

"We ran our entire week of marketing in 12 human-minutes. Here's the exact loop — steal it or hire it."

agent: content · images: generated · replies: auto

Scoreboard

The numbers we hold ourselves to

Posts shipped / weekConsistency beats brilliance. The loop never skips a week — that's the point of it.
Reply speedMinutes, not days — every comment and DM, answered while interest is warm.
Conversations → bookingsThe only vanity-free metric: how many chats became calendar entries.
Human minutes spentThe metric clients feel first. Our target: a full week of marketing in under 30.

Live counters are coming online as the loop accumulates history — published here, wins and misses. That's what "in public" means.

Your turn

This loop is for hire.

Everything above gets rebuilt around your business — your voice, your platforms, your calendar filling up. Tell us where it hurts and we'll show you what the machine would do about it.

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